Phase 1: Understanding the Brief
This card will help you to determine the key points from the brief and the ‘practice’ you have to explore through the whole design process.
TIP 1: To identify the practice think about the ‘action verb’ that describes the need the brief is aiming to address. For example, if the brief is asking you to design a new kettle, the underlying practice would be ‘boiling water’. If the brief is asking you to design a sports water bottle, the practice could be ‘drinking water’ or even ‘rehydrating’.
Phase 2: Exploring the practice
With this card (and some post-it notes) you will brainstorm ideas about ‘Where?’ and ‘When?’ the practice can take place. This will help you to identify different situations and then choose two or three of them to explore in more detail with the next card (i.e. Card 2b).
With this card you will identify the ‘Meanings’, ‘Materials’ and ‘Competences’ related to the practice in each particular situation identified in Card 2a. To do this, answer these questions: ‘Why do you do it?’, ‘How do you do it?’ and ‘What makes it possible?’.
TIP 1: Start by writing down the situation you want to explore (i.e. the ‘Where?’ and ‘When?’ combination identified in Card 2a) on the left side of this card. Use one card for each situation you are going to analyse.
TIP 2: Use post-it notes of the same or similar colours to the circles in this card to brainstorm ideas while you answer the questions proposed.
TIP 3: Once you have identified meanings, competences and materials for each situation, you can complement your brainstorm with a round of primary data collection and/or desk research.
Phase 3: Considering the individual
With this card you will identify different users who may carry out the practice in each of the situations (or, at this stage, just one) you have decided to work upon. You can answer the proposed questions by using your own experience and previous knowledge, or the information gathered through desk research and/or primary data collection.